Holly Cooney is a London based Menswear Designer, who has recently graduated from The University of the Creative Arts, Epsom with a First class degree in Fashion BA (Hons). Concepts within her work often initiate surface and textiles development, encouraged to reinvent classics within menswear design. Her design practise is defined by the use of unconventional and challenging materials like lino flooring; and redefining them in terms of fashion and clothing. Her strengths lie in research, concept and fabrication development, CAD and pattern cutting. Holly enters the industry with ambition to work within high-end brands, where designers consider the heritage and restraints of menswear design but continue to push creative boundaries.